Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a scheme to make companies more accountable, be it for the company itself, stakeholders, and also for society.
CSR is also regulated in several Laws, namely the Law regarding Limited Liability Company (UUPT). In article 1 No. 3 of the UUPT Law, CSR is defined as “the commitment of a Limited Liability Company to take part in sustainable economic development to increase both the livelihood and environment for the company, the local communities and the public in general.”
In addition to CSR in the form of events, companies’ CSR programs usually take the form of a community development (comdev) scheme to make it more sustainable and have a long-term effect. For instance, helping a village in remote areas to build proper sanitary facilities and other social programs.
Problems regarding Waste Management at The Community Level
In terms of waste management itself, there are basically two main problems at the community level, which are
1. Facility: The absence of proper waste management facilities, be it segregated waste bin, segregated waste collection, as well as a recycling facility. The lack of facilities also causes people to be hesitant and uneager to sort their waste because they know that eventually all of the waste will be transported and mixed again.
2. People’s behavior. Aside from the lack of facilities, another main problem is the behavior of the local communities who have not yet realized the importance of responsible waste management. Many people still don’t bother to discard their waste into the available trash bin. Let alone to segregate and recycle them. This is also worsened by the lack of education and facilities to accommodate such behavior.
One of the activities of Kebagusan Bijak Kelola Sampah program in collaboration with Nestle.
From those two variables, it can be seen that both are intertwined and influence one another. That is why both the Community Development and Community-Based Implementation services from Waste4Change focus on those two aspects. In addition, Waste4Change also tries to improve the social-economic condition of the targeted communities.
Community Development and Community-Based Implementation (CBI) services from Waste4Change
Waste4Change believes that every company has its own role and responsibility to empower society through its CSR program. Therefore, Waste4Change provides the service Community Development and Community-Based Implementation that does not only placed the community as a mere object but rather as the subject.
The Community Development and Community-Based Implementation from Waste4Change aim to make the communities to not only have roles but also to take part and participate. In another word, communities will not only receive and follow what has been assigned to them, but also take part in the thinking process, the planning phase, and ultimately the execution.
Waste-sorting activity done by EcoRangers in Pulau Merah, Banyuwangi. Photo courtesy of Greeneration Foundation
This is even more relevant when talking about waste management at the community level. In Indonesia itself we are familiar with community-based waste management, take Waste Bank for example. Hence, there are two keywords from the community development program itself, which are inclusive and participatory.
Through the service Community Development and Community-Based Implementation, Waste4Change has a mission to infuse a sense of belonging from the community towards the program that is being implemented in order for them to actively participate throughout the program.
The Principles of Community Development and Community-Based Implementation services from Waste4Change
In performing both the Comdev dan CBI programs, there are several principles that are held by Waste4Change, namely:
1. Choosing the Right Target
This principle is important in choosing the target location/area in which the program will be held, especially in assessing whether a certain community needs such assistance and whether they are open to improvements and suggestions in terms of its waste management.
Usually, companies with CSR programs will focus on the area/place where they operate (Ring 1). However, the assistance program will be much more effective and ideal if the process of choosing the beneficiary of the Community Development and/or Community-Based Implementation service also takes into account the interests and enthusiasm of the local communities themselves.
2. Focusing on the Process
Improving the waste management system of a certain area is a long and winding process that involves many aspects such as behavioral change, provision of facilities, as well as the existence of supporting regulations.
For community-empowering programs such as comdev dan CBI, Waste4Change emphasizes the process instead of the results. The process includes discussion and planning sessions that involve all elements of society. This is intended to train the community in finding solutions to the obstacles and challenges that they stumbled upon in the implementation process so that the program can become sustainable.
Education about responsible waste management in Pulau Merah, Banyuwangi. Photo courtesy of Greeneration Foundation
3. Divided into Several Stages
The community development program from Waste4Change is usually divided into several stages, which are
- Research: Namely to collect data that are necessary to identify the problems as well as the solutions that can be implemented. Data collection can take the form of surveys, interviews, sampling, as well as secondary data collection such as desk study. The data that are usually collected are mainly waste characteristics and amount, as well as people’s behavior.
- Training: Before executing the program, there are several training activities that need to be done in order to educate the local people on the issues of waste and waste management.
- Implementation: In this phase, the plans that have been formulated will start to be implemented by and for the community.
- Monitoring/Evaluation: Even after the program is underway, monitoring and evaluations will still be performed.
- Termination: This is done when the program has reached its intended period that has been agreed by both the executor and the donor. Even so, Waste4Change will still bear the responsibility towards the communities, in a way that Waste4Change will be available for any necessary consultation in the future.
Because of these stages, the Community Development and Community-Based Implementation program will need at least 6 months or even a year to be implemented well.
EduCamp as one of the activities of EcoRanger in Banyuwangi. Photo courtesy of Greeneration Foundation
The Sustainability Aspect of the Community Development and Community-Based Implementation Program
The Community Development and Community-Based Implementation programs from Waste4Change is designed to be sustainable. Meaning that the local people and communities will still be able to run the program even after Waste4Change is no longer physically present in the field/area.
This is also the reason why there is a “Training” stage in the Community Development and Community-Based Implementation programs, which aims to train the people living in the targeted area to take part in executing the program, and eventually will make them independent, even after interventions are no longer done from both the donor and Waste4Change. Also, the training does not require specific age or criteria, because everyone will be trained and educated equally.
Salah satu kegiatan di Sentra Kelola Sampah pulau Merah, Banyuwangi. Dokumentasi oleh Greeneration Foundation
One of Waste4Change’s main strategies to ensure the sustainability of its program is to focus on the exposure of waste management methods. The types of programs or activities that wanted to be performed should be determined by the target community themselves by taking into consideration the types of problems that they are facing, as well as the local customs and traditions. That way, it is hoped that the community will feel involved, a change in behavior can be started and maintained, and ultimately the program will run in ways that are sustainable.
Examples of Existing Community Development and Community-Based Implementation Programs
Both the comdev and CBI programs have been implemented in several places, namely:
- Coca-Cola Indonesia’s CSR Program with Greeneration Foundation – EcoRanger in Pulau Merah, Banyuwangi
- Bank Mandiri’s CSR Program in Mataram – Gili Trawangan Bijak Kelola Sampah
- Nestle Indonesia’s CSR Program – Kebagusan Bijak Kelola Sampah in Kebagusan District, South Jakarta
- PT DOW Indonesia’s CSR Program – TPS 3R Optimization Assistance Program in Bogor
- AHT Group’s CSR Program – TPS 3R Optimization Assistance Program in Jambi, Jombang, Sidoarjo, dan Malang