The New Definition of Beauty
There’s this saying: beauty comes from the heart, but we believe that the local cosmetic brand, Wardah, has set a new definition for the beauty itself.
Beauty is a movement. A real action that starts with a good intention.
Wardah Inspiring Movement
Knowing that good intention is best combined with a real action, Wardah has launched #WardahInspiringMovement on yesterday’s August 15th, 2018, as a place for all the beautiful hearts out there to share information and to take concrete actions of their good intentions in the field of Education, Health, Women’s Empowerment, and Environment.
The microsite (wardahbeauty.com/inspiring-movement) was made in order to accommodate Wardah‘s customers to meet each other and to share information about recent local initiatives that are in need of volunteers.
Wardah Recycling Week Program
Interesting fact, Waste4Change have collaborated with Wardah before on last April. The Wardah Recycling Week Program was made to commemorate the celebration of International Earth Day. The initiative was held for 2 weeks (April 22th, 2018 – May 6th, 2018) in 4 cities: Jakarta, Bekasi, Bogor, & Bandung and have succeeded in collecting more than 21 kilograms of Wardah‘s empty bottles and containers from its customers. The empties were then processed and distributed by Waste4Change for the recycling purpose.
If you wish to know more, go visit the site wardahbeauty.com/inspiring-movement or search for this hashtag #WardahInspiringMovement.