Coca-Cola Indonesia Brings Back ‘Recycle Me’ Program To Drive Recycling Awareness And Help Boost Recycling Rates
Jakarta, 20 October 2022 – Coca-Cola Indonesia’s “Recycle Me’ program is back in partnership with the Mahija Parahita Nusantara Foundation and Waste4Change as part of ongoing efforts to inspire and drive change in the collection and recycling of PET plastic bottles.
In the second year of the “Recycle Me” campaign, Coca-Cola has again partnered with Waste4Change and for this year also invites the Mahija Parahita Nusantara Foundation as waste collection partners. The Recycle Me program this year’s logistics incentive is increasing to IDR 30,000 this year. Consumers are encouraged to collect, sort, and send their empty plastic PET bottles to Mahija Parahita Nusantara’s collection facilities via Waste4Change throughout Jakarta, where consumers can earn reward points for recycling. The collected plastic bottles will then be recycled and transformed into t-shirts, bags and others.
Triyono Prijosoesilo, Director of Public Affairs, Communications and Sustainability PT Coca-Cola Indonesia, says, ” We want to encourage more people to recycle, and help give a second life to plastic PET bottles. Our bottles are not trash. They have value and we must treat them this way. We are proud to support the Recycle Me program for the second year running, helping to raise awareness about what to recycle, how to recycle and where to recycle. We’ll be providing incentives to consumers who separate out our bottles from non-recyclable waste and, through our partnership with Waste4Change and Mahija Parahita Nusantara Foundation, we’ll make sure the collected bottles are recycled and have a second life.”
Last year, the Recycle Me initiative collected more than 220 kilograms of plastic bottles from thousands of participants between October to December 2021. This year the program is expanding with consumers able to send their bottles to collection depots in Jakarta, Tangerang and Bekasi in exchange for reward points.
Lucia Karina, Public Affairs, Communications, and Sustainability Director for Indonesia and PNG Coca-Cola Europacific Partners, revealed, “Mahija Parahita Nusantara Foundation will provide eight collection centers for empty PET plastic bottles for Recycle Me Programs in which all the PET plastic bottles that collected by Mahija will be recycled by Amandina Bumi Nusantara. The non-profit organization will also support the livelihoods of waste collectors through the ‘Semangat Sehat Mahija program’ with activities such as free health check and basic needs donations. We believe that the waste collectors play a critical role in the local economy and contribute significantly to the increase in plastic PET bottle collection rates in Indonesia.”
To support broader recycling efforts in Indonesia and the development of a circular economy for PET plastic bottles, Coca-Cola Europacific Partners Indonesia will soon be opening a state-of-the-art plastic recycling facility that operated under Amandina Bumi Nusantara in a joint venture with Dynapack Asia.
The plastic PET recycling facility will create a closed loop plastic packaging supply chain in Indonesia by producing food and beverage safe plastic pellets made from post-consumer plastic bottles. In 2022, Amandina had a recycling capacity of 15,000 tons per year, which is planned to increase to 25,000 tons per year by 2023.
Speaking at the launch of the ‘Recycle Me’ 2022 program today Mohamad Bijaksana Junerosano, Managing Director of Waste4Change, explained, “We are very proud to be able to once again take part in this inspiring movement. Companies like Coca-Cola can play an important role in using the power and reach of their brands to drive consumer awareness around recycling and help to inspire behavior change. We are certain that the ‘Recycle Me’ program this year will have a significantly greater impact in reducing plastic waste in Indonesia.”
Engaging consumers around the importance of packaging collection and recycling is an important part of Coca-Cola’s vision to create a World Without Waste, as the company works towards a zero-waste ambition by 2030.
The ‘Recycle Me’ collection program will run for three months, from October 20th to December 31st, 2022. Consumers are invited to send six used PET plastic bottles from Coca-Cola’s beverage line to 8 Mahija Parahita Nusantara collection centers in DKI Jakarta, Bekasi, and Tangerang areas. Open the Recycle Me Coca-Cola Website, then click the banner to sign up for Waste4Change apps. The first 3,000 participants will receive a delivery fee subsidy of up to Rp 30.000. Furthermore, consumers will be able to earn reward points that can be redeemed for mobile credit, electricity credit, and e-wallets worth up to Rp 25.000 at participating merchants. More information about the ‘Recycle Me’ program can be found on https://recycleme.coca-cola.co.id/.
Read the article in Indonesian here.
